![]() This gives off a sense of modernism and progressiveness (see the fonts in the right-hand side of the infographic above). Progressive & Modern: You want to choose a font with clean lines, a thinner weight, and more minimalistic design.Responsible & Trustworthy: You want to choose fonts that have a traditional heritage – like Trajan or Times New Roman – that give off a sense of history.So, how do you pick a font design that reflects those characteristics? Instead, you want to project the idea that you can connect with younger, wealthier clients – your ideal target market. You probably want to appear responsible, trustworthy, progressive, and modern, because millennials most likely aren’t looking for old-school financial planners. When they visit your website, what kind of first impression do you want to make? Your ideal client group is millennials with good paying jobs, who are just starting to invest and plan for their futures.
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